Archive for September 2013

On September 19, 2013

Derek O’Neil discusses BidSwitch and how it helps solve global Supply & Demand fragmentation

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O’Neil, Chief Business Development Officer at IPONWEB, discusses the new solution and how it will fit into current eco-system. What is BidSwitch, and why are you building
On September 6, 2013

IPONWEB Announces the Beta Launch of the BidSwitch – an RTB integration solution

New infrastructure play allows disparate RTB technology platforms to instantly connect to other trading partners in the ecosystem Real-time technology pioneer IPONWEB announced today the Beta launch of the BidSwitch, an infrastructure level solution designed to allow any RTB enabled technology platform to connect to dozens of other Supply or Demand partners through a single integration. The