BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem
With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a lot more work to do, in an industry that is constantly evolving. This prompted us to ask several questions — how long can this continue and what does the future hold? How does the industry view the on-going potential for programmatic growth and consolidation? What are the key drivers and challenges for programmatic technology adoption and how does it differ regionally?
We are excited to have the opportunity to partner with ExchangeWire to present this research and take the pulse on the evolving programmatic future. As-ever, in a globally connected, constantly innovating and changing world — the answers are complicated, varied and subjective. Download this research paper to see what we discovered.