Category: Clipping

On September 21, 2016

BidSwitch’s Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire

In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.
On June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

NEW YORK–(BUSINESS WIRE)–Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s first entry into offering TV inventory, introducing the big screen to the platform’s more than 150 demand partners. Integration is expected to be complete this summer, allowing
On June 10, 2016

BidSwitch Hires Barry Adams as its VP of Commercial Development

(NEW YORK, NY – June 10, 2016) – BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued BidSwitch revenue & growth globally via new business, strategic partnerships and deeper customer relationships. Reporting to BidSwitch General Manager, Scott Neville,
On March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. NEW YORK, NY (PRWEB) MARCH 09, 2016 Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to
On November 9, 2015

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch NEWPORT BEACH, CA–(Marketwired – Jul 8, 2015) – AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem, with over 100 buyers, and over 50 strategically selected supply sources. As
On May 21, 2015

Trader Talk TV: Bob Walczak Discusses BidSwitch

As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources. In this week’s TraderTalkTV episode Bob Walczak, GM of BidSwitch at IPONWEB, discusses the distinct problems BidSwitch addresses – particularly the integrations which can
On May 19, 2015

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch GM Bob Walczak, “[enabling] a much higher degree of innovation and efficiency in the native market.” BidSwitch’s value proposition is its ability to integrate once and then connect with
On May 16, 2015

Connecting the Pipes: How Bidswitch is Enabling Programmatic Trading to Scale More Quickly

While the programmatic era has made buying and selling digital media more efficient, joining the ‘pipes’ to enable those transactions has been anything but. Integrations – linking DSPs to exchanges and SSPs – has been a notoriously difficult process that required engineers to deal with the nuances of each individual platform. The solution to this problem
On January 6, 2015

Adexchanger: IPONWEB Hires PubMatic’s Bob Walczak To Run its BidSwitch Play

Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business,IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company has hired Bob Walczak, VP product at PubMatic, to oversee BidSwitch, its ad exchange-like product. At IPONWEB, Walczak will run sales and business operations for BidSwitch, a fairly new piece of