Demand

The new way to access the supply ecosystem.

Explore

new media types and geographic markets to grow your business.

Save

time and money on infrastructure costs and technical resources.

Free

your teams from 1-to-1 integration headaches so they can focus on more important initiatives.

Access

dozens of new supply partners through a single integration.

ACCESS & EFFICIENCY

Single Point of Integration
Central User Synchronization
Site Category Data Unification
Unified Deal ID Support

QUALITY, TRANSPARENCY & CONTROL

Robust, self-service User Interface
– Real-time Reporting
– Daily Budget Limits
Fraud Detection
Global Currency Support (Forex)
Multiple Bid Management

INTELLIGENT TRAFFIC TECHNOLOGY

Rich Targeting Filters
SmartSwitch™ (bidstream optimization)

The Demand Workflow

BidSwitch enables Demand Partners to access, manage and maintain all real-time supply sources across display, mobile, video and native inventory within a single point of integration.

BidSwitch connects a complex range of technology platforms, protocols and data signals via a proxy layer. All variations across Supply platform processes and protocols are remapped to an OpenRTB-compliant protocol that Demand platforms can utilize with a BidSwitch integration.  We normalize all the complex technical interactions with our carefully selected partners, enabling efficiencies and access to a myriad of programmatic platforms through a single integration.

Demand

Key Features & Benefits

BidSwitch empowers Demand Partners with a range of tools and services in order to better shape the quality and performance of their bidstream.

Key Features & Benefits

SEAMLESS ACCESS & EFFICIENCY

Accelerates access to supply partners worldwide, through a single technical integration and trading agreement. Also supports independent contracting directly with supply partners to utilize BidSwitch for the technical connection only.

Centrally syncs users with all supply partners to gain operational efficiencies through a single source sync call.

Maps and unifies site category data from non-Open RTB supply platforms to IAB categories.

Normalizes the RTB protocol representation of Deal IDs across supply platforms, enabling a unified means to manage all direct and private marketplace deals.

Key Features & Benefits

QUALITY, TRANSPARENCY & CONTROL

Manages bidding activity across all supply sources in real-time for transparent, continuous access to bidstream—on an intuitive UI no one else in the industry can offer

Provides real-time view of media costs, available bids and impressions; by Supply Partner, country, size and more to better manage spend across key performance metrics.

Enables the ability to set daily budget caps to reduce risks and exposures in case of unforeseen issues.

Leverages unique, best-in-class fraud detection algorithms to screen out non-human traffic. Ensures inventory quality and optimum performance of conversion-oriented campaigns.

Simplifies global currency transactions and transparently converts across global currencies so partners can take advantage of international partner trading opportunities.

Leverages unique, best-in-class fraud detection algorithms to screen out non-human traffic. Ensures inventory quality and optimum performance of conversion-oriented campaigns.

Key Features and Benefits

INTELLIGENT TRAFFIC TECHNOLOGY

Provides extensive levels of filtering capabilities to customize bidstream trading activity: targeting by SSP, domain, geo (country, region and city), bid group, user agent, media type (display, video, mobile) and more.

Intelligently optimizes the bidstream based on combining entire BidSwitch universe bidstream data with a Demand Partner’s unique historical bidding/buying activity. This customized routing and filtering process sends more optimal inventory. Significantly reduces listening costs by maximizing the quality of traffic for a given QPS; ensuring higher win rates without impacting budget or delivery.

MORE REASONS TO INTEGRATE WITH

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