BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
News & Insights
- Celebrating International Women's Day 2024 at BidSwitchon March 8, 2024
March 8th, 2024 marks International Women's Day, and to celebrate, we've invited some of the BidSwitch team to share their personal experiences working as a woman in tech.
- ‘No More Spray and Pray’ (and Other Sustainable Supply Practices)on February 21, 2024
Whatever industry you’re in, it’s hard to move without seeing calls for the need to be greener and more sustainable. The digital advertising industry, initially regarded as an eco-friendly alternative to traditional print media, is now fully aware of its carbon impact and is investing significant resources into viable solutions.
- Traffic Shaping: The BidSwitch Guide to Best Practiceon February 5, 2024
Crunching some BidSwitch numbers shows that between 2020 and 2022 bidstream traffic increased 157%. This is a trend confirmed by eMarketer, which reports that bid requests transmitted through the programmatic bidstream grew around 2.3 times between 2020 to 2023.
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