News & Press releases

October 8, 2019

BidSwitch Adopts The Trade Desk’s Unified ID Solution

Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
July 2, 2019

Temporary user error messages resulting from SSL certificate issue

July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may have […]
March 7, 2019

Everything You Need To Know About The Bidstream

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]
November 7, 2018

NatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2 of ‘Mars’ [via BidSwitch]

The deal marks the first time Oath has found a buyer for its new offering. To promote the second season of “Mars”—a science-fiction show produced by […]
October 29, 2018

We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams

The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]
September 5, 2018

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams to the role of General Manager […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
May 13, 2015

BidSwitch expands support for Video, Mobile Web & in-app formats.

Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]