AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem, with over 100 buyers, and over 50 strategically selected supply sources. As part of the deal, BidSwitch buyers will receive seamless access to AerServ’s high quality mobile and mobile video ad inventory, enabling smarter, more efficient programmatic mobile marketing campaigns. In addition, AerServ’s publishers will benefit through increased exposure to more buyers on the BidSwitch platform.
Although Business Insider recently projected that the US digital ad market will reach a “programmatic tipping point” in 2015, with mobile and video driving that growth, buyers and brands today are faced with a lack of premium mobile inventory and a lack of standardization. AerServ’s mediation platform offers support of the IAB’s MRAID and VAST/VPAID specifications, allowing advertisers to distribute rich, interactive mobile ads at scale. This will provide the best consumer experience, increasing engagement rates while simultaneously decreasing the strain on media buyers.
“In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings, and are very pleased to partner with BidSwitch, the only infrastructure switch for RTB in the industry, to enable efficient programmatic buying of high quality mobile and mobile video ad inventory at scale,” commented AerServ CEO Josh Speyer.
“eMarketer has ranked mobile as the number one area of opportunity for programmatic, yet very few platforms offer access to this volume of mobile video inventory, and even less can match the quality of AerServ’s publishers,” said Bob Walczak, General Manager, BidSwitch. “We are thrilled to offer our partners and customers effortless access to that inventory.”
Marketers will be able to access AerServ’s supply via MediaMath, a leading global marketing technology provider and AerServ’s demand launch partner. “BidSwitch is a strong global partner of ours, providing simple, flexible, and cost effective access to expansive international supply. The addition of AerServ’s premium mobile and mobile video inventory supports our investment in creating a cross-channel programmatic platform with unmatched scale and will definitely be a value-add for our clients,” remarked John Pedicino, Global Manager of Business Development at MediaMath. AerServ is a part of MediaMath’s OPEN program, which was built on the foundation of connecting buyers and sellers to enable collaboration between the best-of-breed in the media ecosystem.
Now, companies that are already integrated with BidSwitch can easily add AerServ’s inventory by “Flipping the BidSwitch,” logging in and “Requesting Connection” to AerServ. Learn more about getting connected at www.bidswitch.com/contact-us.
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.
BidSwitch is redefining the industry with a new approach to platform integrations. Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity. We provide our partners with an efficient and transparent way to manage access to supply and demand at a global scale. Unlike an exchange, BidSwitch operates as a neutral, one-to-many integration, intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers.
Today, BidSwitch facilitates more than 150 supply and demand technology partners globally to connect and trade media across the display, mobile, video and native ecosystems, all via a single standardized integration. Check out the Power of the BidSwitch Partnership and visit us at www.bidswitch.com.
MediaMath (mediamath.com) is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.