BidSwitch Receives Internet Advertising Bureau’s Gold Standard Certification

London: 01 July 2020

BidSwitch is proud to announce that as of July 1, 2020 it is now IAB UK Gold Standard certified. The certification verifies that BidSwitch has participated in and complies with IAB UK’s leading brand safety standards and requirements to minimize ad misplacement and fraud as well as improve the digital advertising experience.

BidSwitch has shown to be committed to the Gold Standards three core aims:

  1. To reduce ad fraud by demonstrating support for the ads.txt initiative;
  2. To increase brand safety through accreditation by JICWEBS Display Trading Standard Group Brand Safety Principles and
  3. To improve user experience by adhering to the Coalition for Better Ads advertising standards.

Since October 2017, the Gold Standard represents IAB UK’s efforts to raise standards across digital advertising. By completing the three-part accreditation process for IAB Gold Standard certification, BidSwitch continues to show its commitment to improving digital advertising quality across the industry as an independent support layer for the programmatic ecosystem.

Tina Lakhani, Head of AdTech, IAB UK says  “The IAB UK Gold Standard is central to our mission to build a sustainable future for digital advertising, requiring active support from across the digital ad industry. Congratulations to both BidSwitch and The MediaGrid for achieving Gold Standard certification, underscoring their commitment to tackling ad fraud, upholding best practice and improving brand safety.”

Barry Adams, general manager at BidSwitch, says: “As an independent provider of centralised infrastructure for the programmatic ecosystem, we are committed to the Gold Standard’s core principles to promote transparency, accountability and the user experience for the benefit of our trading partners.”

About BidSwitch:

Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity by providing partners an efficient and transparent way to manage access to supply and demand at global scale. Unlike an exchange, BidSwitch operates as a neutral, infrastructure network, intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, video TV, native and DOOH ecosystems, all via a single standardized integration. Visit to learn more.