News & Press releases

October 31, 2017

BidSwitch Beta Launches, new Mobile In-App Fraud Detection service

BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, is excited to announce that […]
September 18, 2017

Programmatic’s Growing Pains

Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook […]
September 21, 2016

Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire

In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic […]
September 13, 2016

APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research

Emerging APAC digital buyer market views more programmatic players favourably. There’s a split in opinion around the region’s fast-growing programmatic market, according to a new study […]
September 7, 2016

BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem

With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a […]
August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
June 19, 2018

Oath Launches Programmatically Served Virtual Reality Ad Offering (via BidSwitch)

Verizon’s publishing subsidiary Oath announced at the Cannes Lions festival that it’s launching programmatically traded virtual reality (VR) ads, claiming to be the first company to […]
September 5, 2018

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams to the role of General Manager […]