With that in mind, we’re pleased to announce that BidSwitch and IPONWEB have collaborated to deliver pre- and post-bid invalid traffic (IVT) monitoring across the BidSwitch trading infrastructure with Oracle Advertising Bot Filtration.
This update replaces our existing proprietary anti-fraud systems – it’s our goal to deliver an even higher standard of independently audited and MRC-accredited IVT detection and filtering for all of our buy-side partners.
With this new update powered by Oracle Moat, BidSwitch partners will enjoy a more secure trading environment:
“Access to up-to-date, market-leading intelligence on invalid traffic is crucial for helping marketers and media professionals reduce losses due to ad fraud,” said Mark Kopera, head of product, Moat for Oracle Advertising. “Oracle Moat’s pre- and post-bid IVT monitoring capabilities via Oracle Advertising Bot Filtration enable IPONWEB clients to provide trustworthy analytics, while also protecting the quality of inventory and revenue potential.”
If you’d like to know more about our collaboration with Oracle Moat, or how the update will improve your experience as a BidSwitch partner, please talk to your account manager.