News & Insights

November 15, 2021

Partner Q&A: AdColony on the Impact of iOS 15

In this BidSwitch Partner Q&A, we’re chatting with Jonathan Harrop, Vice President of Global Marketing & Communications at AdColony, to discuss the industry-wide impact of the […]
November 9, 2021

Supply-Side Spotlight: GumGum

In this edition of our Supply-Side Spotlight series, we spend some time with GumGum, a contextual intelligence company which makes it possible for advertisers to discover […]
October 18, 2021

Supply-Side Spotlight: Colossus SSP

In this edition of our Supply-Side Spotlight series, we sit down with Colossus SSP, a minority-owned platform flying the flag for diversity in the programmatic space. […]
October 14, 2021

Bidtellect Saves 35% on Bidstream Processing Costs Using BidSwitch

New York, NY, Oct. 14, 2021 (GLOBE NEWSWIRE) — BidSwitch, a global provider of programmatic infrastructure and wholly-owned subsidiary of IPONWEB, has enabled demand-side platform (DSP) […]
September 10, 2021

Best Practices for Trading CTV with BidSwitch

No matter where you sit in the programmatic landscape, with CTV ad spend set to soar higher than $25 billion by 2025, there’s never been a […]
August 26, 2021

Webinar Recap: How Programmatic Buying is Driving CTV Scale

Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar.  Moderated by BidSwitch Director of Client […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
September 6, 2013

IPONWEB Announces the Beta Launch of the BidSwitch – an RTB integration solution

New infrastructure play allows disparate RTB technology platforms to instantly connect to other trading partners in the ecosystem Real-time technology pioneer IPONWEB announced today the Beta launch of […]
September 19, 2013

Derek O’Neil discusses BidSwitch and how it helps solve global Supply & Demand fragmentation

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply […]
October 1, 2014

IPONWEB Launches the BidSwitch Business in Japan

IPONWEB, the global pioneer of highly customized, real-time media trading platforms and technologies, today announced the launch of their BidSwitch trading infrastructure in Japan. BidSwitch provides […]
January 6, 2015

Adexchanger: IPONWEB Hires PubMatic’s Bob Walczak To Run its BidSwitch Play

Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business,IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company […]
January 7, 2015

IPONWEB Hires Bob Walczak, Former PubMatic GM & VP of Product, as GM of BidSwitch

New York, NY: IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, announced today the hiring of […]
February 1, 2015

BidSwitch Launches Multi-Currency Support for International Trading Partners

BidSwitch, a one-to-many connection point that enables over 150 Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to facilitate global, programmatic media trading across Mobile, […]