BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- What’s new with DOOH? A view of Digital Out-Of-Home in 2025on August 6, 2025
Huge promotional posters installed in prominent places have been a long-standing staple of the advertising world thanks to their attention-grabbing scale and reach. In recent years this enduring format has been given a digital makeover, with Digital out-of-home (DOOH) combining the best of online and offline. Here we look at what DOOH offers advertisers, how DSPs can support them to achieve this, and how the channel is likely to develop from here.
- BidSwitch Success Stories: NextRollon July 31, 2025
Welcome to BidSwitch Success Stories, our new series that unpacks how savvy partners stretch programmatic reach and revenue. We’re kicking things off with NextRoll’s quest to tap crypto audiences across EMEA and APAC—using Exploration QPS to surface niche supply without a single extra line of code.
- Supply-Side Spotlight: DXKultureon July 17, 2025
In this edition of Supply-Side Spotlight, we’re joined by Sandy Rubinstein, CEO of DXKulture, a new diverse and women-owned Supply Partner on BidSwitch. We’ll explore DXKulture’s innovative approach to DEI audiences, the evolution of programmatic purpose-driven buying, and what’s next for the future of inclusive advertising.
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