BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6on January 9, 2026
CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content can be delivered to multiple audiences. At the same time, a combination of regulatory, technical and industry factors mean CTV lacks the same safeguards as web and mobile, and buyers are understandably cautious. Here, we outline the issues and provide details of two IAB standards designed to address them.
- WEBINAR: Mapping the CTV Content Landscapeon December 16, 2025
In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch.
- Announcing the Dynamic Content Ledger: A New Economic Model for the Open Webon November 20, 2025
Artificial intelligence is transforming how the web is consumed. For over two decades, publishers optimized towards human consumption - the holy metrics being views, clicks, and impressions. Now, an increasing share of their content is being consumed by machines, or AI crawlers, that read, index, and train on the content of the open web.
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