Efficient solutions for managing programmatic demand

For SSP's


A vast portfolio of technology and infrastructure-level solutions_


BidSwitch empowers SSP Partners with a portfolio of technology and infrastructure-level solutions that enable managing and selling your programmatic inventory on a massive, global scale.

Features


An ecosystem more transparent and efficient_



BidSwitch products and features work together seamlessly to create an integrated smart grid that makes a fragmented, ever-changing ecosystem more transparent and efficient.

Features


An ecosystem more transparent and efficient_



BidSwitch products and features work together seamlessly to create an integrated smart grid that makes a fragmented, ever-changing ecosystem more transparent and efficient.

User &
ID syncing

Centralized cookie syncing and ID tables for all connected partners.

Demand inventory marketplace

Choose from hundreds of BidSwitch-connected demand partners for fast, seamless integration.

Support & operations

Technical Support and Operational service teams available for additional help.

Creative approval

Single channel that receives all creative approval requests from demand partners.

Deal support & troubleshooting

Unified Deal ID support, reporting and insight tools.

Multiple bid management

Supports multiple bid responses with different bid prices and creatives, across all demand partners.

Real-time
reporting

Access to a wide range of reporting tools including performance and deals reports

Transparent billing & invoicing

Flexible trading fee payment allocation with flexible billing model options that can be customized per trading partner to support your preferred invoicing practices. Media processing, billing and reconciliation services including financing.

Features


An ecosystem more transparent and efficient_



BidSwitch products and features work together seamlessly to create an integrated smart grid that makes a fragmented, ever-changing ecosystem more transparent and efficient.

User &
ID syncing

Centralized cookie syncing and ID tables for all connected partners.

Creative approval

Single channel that receives all creative approval requests from demand partners.

Support & operations

Technical Support and Operational service teams available for additional help.

Demand inventory marketplace

Choose from hundreds of BidSwitch-connected demand partners for fast, seamless integration.

Deal support & troubleshooting

Unified Deal ID support, reporting and insight tools.

Real-time
reporting

Access to a wide range of reporting tools including performance and deals reports

Transparent billing & invoicing

Flexible trading fee payment allocation with flexible billing model options that can be customized per trading partner to support your preferred invoicing practices. Media processing, billing and reconciliation services including financing.

Benefits


Easily access
new partners
and services_



BidSwitch represents a massively scaled global technology infrastructure that serves to aggregate global inventory access.


Centralized Fraud and Transparency tools

Free Fraud Detection on all web and In-app traffic.
Centralized blacklists to block IP addresses, fake sites, creatives & resellers.
Ads.txt blocking and suppression tools for demand.
GDPR implementation controls for Demand partners.

Cost Efficiencies and Significant Savings

Bidstream optimization services that significantly reduce volumes of ‘unwanted’ bidsteam traffic resulting in major datacenter and hosting cost savings for both SSP and DSP partners.
Bid shading tools to optimize bidding for 1st Price auctions generating savings of ~20% on Media spend for our DSP partners.

Greater Control

Increased speed to market.
Reduced engineering and infrastructure costs.
More efficient and consolidated processing of bid distribution.
Optimized bidstream filtering and trafficking.

Free fraud filtering and quality control

Flexible & transparent fee structures.
Reporting, Insights and troubleshooting tools.
Unique access to demand and monetization channels and partners that are exclusively available via BidSwitch.