Engineered by Iponweb
Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure.
IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across the full spectrum of the global programmatic advertising marketplace. With this insight and perspective, BidSwitch was originally created in order to help programmatic technology companies solve some of the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
History in brief
Since launching in 2013, BidSwitch has had many significant milestones leading to where it is today.
Beta-launch of BidSwitch infrastructure to support RTB ecosystem connectivity & trading efficiencySeptember 2013
Expands support for Video & Mobile capabilitiesMay 2014
Introduced Fraud Detection as a free serviceJune 2014
Launch of BidSwitch in Japanese market.October 2014
Launches multi-currency supportFebruary 2015
Introduction of first Native partners, support and capabilitiesMay 2015
Surpasses 300 connected trading partners to the platformApril 2016
First TV & DOOH platforms connectedOctober 2016
Launch of first In-App Fraud Detection servicesNovember 2017
Launches Ads.txt validatorDecember 2017
TAG CertifiedApril 2018
Launch of True Price - Bid Shading technologyApril 2018
Launch of first VR partnersJune 2018
Flexible Fee Assignment launchedJuly 2018