BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- Supply-Side Spotlight: Luna Mediaon May 9, 2023
In today's Supply-Side Spotlight, we're talking to Josh Solomon, Co-Founder of Luna Media, a supply platform designed to help brand advertisers, agencies, and mobile apps reach their marketing objectives while enabling unique revenue opportunities for publishers across mobile, web, and CTV.
- WEBINAR: Q&A with Lashawnda Goffin of Colossus SSPon April 28, 2023
With our webinar series, BidSwitch Explained, you'll learn tips, tricks, and ad tech fundamentals to help you get the most out of your BidSwitch connection—wherever you sit in the supply chain.
- BidSwitch Explained: What is SmartSwitch?on March 30, 2023
With trillions of bid requests flowing across the bidstream every day, managing traffic in a way which maximizes revenue and minimizes waste can be challenging for SSPs and DSPs alike. Ten years ago, we built SmartSwitch to solve this problem – and we’ve been improving it ever since.
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