BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- Tune-up your bidstream pipes: The Q4 checklist for buyers and sellerson September 16, 2026
Q4 is known as the ‘golden quarter’ for retailers, thanks to the multiple holidays that see shopping surge. But for those in the engine rooms of advertising, it also presents significant challenges as brands encourage people to buy, buy, buy and the bidstream fills and overflows with excess media trading traffic. Here, we provide programmatic practitioners on both the buy and sell side with a straightforward checklist to manage the issue through bidstream hygiene - an important practice all year round, but particularly as we approach peak season.
- BidSwitch partners with Adalytics to strengthen media quality for supply partnerson September 9, 2026
Bespoke research insights will provide an additional opt-in layer of media quality review for supply partners, contributing to a higher quality ecosystem.
- The cookiepocalyse that wasn’ton July 16, 2026
When Google announced it would deprecate third-party cookies, the digital advertising world was thrown into disarray - and it’s been a wild ride since then. But what has really happened, what workable solutions have emerged, and where are we now? Taking our usual approach to big industry issues, we unpack the details, look at the options available to all parties, and make some practical suggestions on the path ahead.
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