Smart infrastructure for the global
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Providing value across the ecosystem
- "BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- ‘No More Spray and Pray’ (and Other Sustainable Supply Practices)on February 21, 2024
Whatever industry you’re in, it’s hard to move without seeing calls for the need to be greener and more sustainable. The digital advertising industry, initially regarded as an eco-friendly alternative to traditional print media, is now fully aware of its carbon impact and is investing significant resources into viable solutions.
- Traffic Shaping: The BidSwitch Guide to Best Practiceon February 5, 2024
Crunching some BidSwitch numbers shows that between 2020 and 2022 bidstream traffic increased 157%. This is a trend confirmed by eMarketer, which reports that bid requests transmitted through the programmatic bidstream grew around 2.3 times between 2020 to 2023.
- Supply-Side Spotlight: Equativon January 24, 2024
In this edition of Supply-Side Spotlight, we're chatting with Matt O'Reilly, Senior Director, Platform Partnerships at Equativ. We're covering a slew of topics, including supply chain transparency, the hot topic of curation, the future of addressability, and much more.