Smart infrastructure for the global
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Providing value across the ecosystem
- "BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- The State of Programmatic Audio in 2022on July 14, 2022
Audio advertising has come a long way in the last 100 years. From the earliest days of untargeted ads broadcast across analogue airwaves to the latest in real-time programmatic tech – just where do we stand today?
- Level Up: The Marketer's Guide to In-Game Advertisingon July 7, 2022
Gaming in the 2020s is much more than plumbers and hedgehogs – it’s a thriving industry, numbering billions of players and generating billions of dollars in sales across devices, games, and in-app purchases. For marketers, that spells opportunity, and it’s this opportunity which is driving the in-game advertising boom.
- Supply-Side Spotlight: ironSourceon June 28, 2022
In this edition of Supply-Side Spotlight, we're catching up with the team from ironSource, an SSP uniquely positioned to deliver differentiation to advertisers and publishers through proprietary tools like in-app bidding.