Bidswitch


Smart infrastructure for the global
programmatic ecosystem_



 

Solutions


Providing value across the ecosystem_



 
  • "BidSwitch's powerful suite of tools helps Oath quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
  • "We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
    Team Lead
    PlaceIQ
  • "The ease of integration and ability to scale quickly with BidSwitch is  a valuable asset to our expansion goals."
    Meredith Goldman, VP of Global Partnerships
    Criteo

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to optimize our partners programmatic trading capabilities.


Learn more

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to empower our partners trading.

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to empower our partners trading.

Deal Management & Troubleshooting Tools
Bid Optimization & Management Tools
Technology Partner Connection & Marketplace
Financing, Billing Reconciliation & Processing
Single Point of Integration & Protocol Interoperability
Built-in Fraud, Invalid Traffic, Malware Detection

News and insights


April 9, 2020

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
April 2, 2020

Media buyers want more direct paths to inventory – BidSwitch analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020:  Advertisers and agencies want more direct ways to purchase premium inventory as […]
January 30, 2020

Surviving 2020 as an Independent

The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]

Case study


How PlaceIQ
saved 26% on
media spend_



PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.


Download case study