Smart infrastructure for the global
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Providing value across the ecosystem
- "BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- Supply-Side Spotlight: Minute Mediaon November 22, 2022
In today's Supply-Side Spotlight, we're speaking with Tom Webster, EVP, Global Publisher Platforms at Minute Media, a leading media company with a portfolio of premium sports audiences across six distinct publisher brands and 2000+ domains. They also have a unique and fascinating story as a publisher-turned-SSP.
- Supply-Side Spotlight: Equativon October 7, 2022
In today's Supply-Side Spotlight, we're chatting with Andrew Cassin, Team Director, Demand Partnerships North America at Equativ, a global leader in AdTech which provides a comprehensive suite of buy- and sell-side solutions leveraged by advertisers, publishers, broadcast operators, sales houses, and data providers.
- Supply-Side Spotlight: Anzuon September 27, 2022
In today's Supply-Side Spotlight, we're chatting with Aditi Ramesh, Director of Programmatic US at Anzu, an SSP which is changing the game for programmatic advertisers via blended in-game ad solutions for mobile, PC, console, and more.