BidSwitch


Smart infrastructure for the global
programmatic ecosystem_





 

Solutions


Providing value across the ecosystem_



 
  • "BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
    Verizon Media (now Yahoo)
  • "We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
    Team Lead
    PlaceIQ
  • "The ease of integration and ability to scale quickly with BidSwitch is  a valuable asset to our expansion goals."
    Meredith Goldman, VP of Global Partnerships
    Criteo

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to optimize our partners programmatic trading capabilities.


Learn more

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to empower our partners trading.


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

News & Insights


  • Supply-Side Spotlight: Luna Media
    on May 9, 2023

    In today's Supply-Side Spotlight, we're talking to Josh Solomon, Co-Founder of Luna Media, a supply platform designed to help brand advertisers, agencies, and mobile apps reach their marketing objectives while enabling unique revenue opportunities for publishers across mobile, web, and CTV. 

  • WEBINAR: Q&A with Lashawnda Goffin of Colossus SSP
    on April 28, 2023

    With our webinar series, BidSwitch Explained, you'll learn tips, tricks, and ad tech fundamentals to help you get the most out of your BidSwitch connection—wherever you sit in the supply chain. 

  • BidSwitch Explained: What is SmartSwitch?
    on March 30, 2023

    With trillions of bid requests flowing across the bidstream every day, managing traffic in a way which maximizes revenue and minimizes waste can be challenging for SSPs and DSPs alike. Ten years ago, we built SmartSwitch to solve this problem – and we’ve been improving it ever since. 


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