BidSwitch


Smart infrastructure for the global
programmatic ecosystem_





 

Solutions


Providing value across the ecosystem_



 
  • "BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
    Verizon Media (now Yahoo)
  • "We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
    Team Lead
    PlaceIQ
  • "The ease of integration and ability to scale quickly with BidSwitch is  a valuable asset to our expansion goals."
    Meredith Goldman, VP of Global Partnerships
    Criteo

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to optimize our partners programmatic trading capabilities.


Learn more

Features


Efficiency, transparency and control_



BidSwitch brings forward a range of infrastructure, tools and services designed to empower our partners trading.


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

News & Insights


  • ‘No More Spray and Pray’ (and Other Sustainable Supply Practices)
    on February 21, 2024

    Whatever industry you’re in, it’s hard to move without seeing calls for the need to be greener and more sustainable. The digital advertising industry, initially regarded as an eco-friendly alternative to traditional print media, is now fully aware of its carbon impact and is investing significant resources into viable solutions.  

  • Traffic Shaping: The BidSwitch Guide to Best Practice
    on February 5, 2024

    Crunching some BidSwitch numbers shows that between 2020 and 2022 bidstream traffic increased 157%. This is a trend confirmed by eMarketer, which reports that bid requests transmitted through the programmatic bidstream grew around 2.3 times between 2020 to 2023. 

  • Supply-Side Spotlight: Equativ
    on January 24, 2024

    In this edition of Supply-Side Spotlight, we're chatting with Matt O'Reilly, Senior Director, Platform Partnerships at Equativ. We're covering a slew of topics, including supply chain transparency, the hot topic of curation, the future of addressability, and much more. 


See all