Scaling reach and demand for your monetization partners

 

For Publishers


BidSwitch is smart infrastructure for DSP’s and SSP’s_



We don't easily fit into the LUMAscape because BidSwitch serves a unique and sometimes confusing, mostly invisible role within the ecosystem.

BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these trading connections globally. So as a Publisher, it means that BidSwitch is most likely already working with you today via one (or likely several) of your favorite supply-side platforms (SSPs).

For our SSP partners, a single integration with BidSwitch has the potential to put a publisher’s inventory in front of more than 220 DSP partners (and their respective buyers) across all media types in 250+ countries.

 

Custom criteria for accessing select SSP partners


Just as an SSP might use BidSwitch for specific connections, each of our DSP partners also engages with BidSwitch for a wide range of reasons and often also exerts a custom criteria for accessing select SSP partners. These criteria can depend on numerous factors such as cost efficiency, performance or a range of technical protocol parameters.


Just as an SSP might use BidSwitch for specific connections, each of our DSP partners also engages with BidSwitch for a wide range of reasons and often also exerts a custom criteria for accessing select SSP partners. These criteria can depend on numerous factors such as cost efficiency, performance or a range of technical protocol parameters.

BidSwitch is not a DSP, SSP or Exchange_



For the vast majority of both of our SSP and DSP partners, BidSwitch remains entirely invisible. Normally, a DSP or SSP will simply map directly to each other, and appear in the respective platform User Interface (UI) under the relevant partner name, even though BidSwitch is facilitating the connection.

However, in some SSP or DSP UI’s, a DSP and / or SSP may actually appear under or be incorporated under the BidSwitch name in aggregate. Publishers who encounter this should try to work with their SSP partner to help us resolve this where possible.

Benefits


How BidSwitch creates value_



In addition to access and connectivity, BidSwitch provides SSP partners a diverse portfolio of products and features that indirectly help service your needs as a Publisher.


Centralized Fraud and Transparency tools

  • Free Fraud Detection on all web and In-app traffic.
  • Centralized blacklists to block IP addresses, fake sites, creatives & resellers.
  • Ads.txt blocking and suppression tools for demand.
  • GDPR implementation controls for Demand partners.

Cost Efficiencies and Significant Savings

  • Bidstream optimization services that significantly reduce volumes of ‘unwanted’ bidsteam traffic resulting in major datacenter and hosting cost savings for both SSP and DSP partners.
  • Bid shading tools to optimize bidding for 1st Price auctions generating savings of ~20% on Media spend for our DSP partners.

Greater Control

  • Increased speed to market.
  • Reduced engineering and infrastructure costs.
  • More efficient and consolidated processing of bid distribution.
  • Optimized bidstream filtering and trafficking.

Fee Flexibility and Transparency

BidSwitch has always been transparent about how services are charged.


Fees can be applied and accounted for in flexible ways, customized by partner.

  • Bid reduction on DSP or SSP side.
  • Separated fee on invoice.
  • SaaS Distribution Fee in lieu of Media Percentage Fee.