BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- Views from the Middle: The Rise of the (Programmatic) Machineson June 11, 2025
Authored by Ilya Provornov, Account Strategy Director, BidSwitch Online advertising has undergone significant transformations over the years. One of the most notable shifts was the transition from buying impressions on a guaranteed basis to the era dominated by high-frequency, machine-driven transactions. This article, the next in our Views from the Middle series, explores this evolution, the challenges it brought, and the opportunities for the industry to refocus on quality over quantity.
- The ID Provenance Protocol: Essential Transparency Standards for ID Bridgingon April 11, 2025
In September last year, the IAB Tech Lab released its ID Provenance Protocol to bring greater transparency to ID bridging as digital advertising moves beyond third-party cookies. Here, we look at what’s driving new identifiers, how ID bridging works, and what the protocol brings to the table.
- 2024: A Year of Growth and Investment at BidSwitchon March 31, 2025
As we close out the first quarter of 2025, we wanted to take this moment to recognize the achievements and progress of the last year. From a major growth in trading pairs and expansion of formats, to sustained investments in deals trading and addressability solutions, we’ve been hyper-focused on addressing – and anticipating – our clients’ needs.
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