Each potential partner may utilize different technical protocols for dealing with OpenRTB, Deal ID’s, category definitions and many other attributes. As real-time technology evolves at the speed of light, the effort to continually update and maintain these direct partner integrations is challenging at best, but increasingly becoming nearly impossible. Let’s be honest—your engineers could be doing so much more with their time.
The Integration Challenge
A single direct RTB integration can take months, even years. Not only is extensive time required for assessing ROI, negotiating terms, waiting for technical prioritization, there is also significant fragmentation at the engineering level.
Too Many Tech Languages
Obstacles to Rapid Scale
Trying to enter new geographic markets or expand into other media channels such as mobile, video, or native, is on every savvy ad tech marketers mind. The direct integration process, both commercially and technically, becomes a major bottleneck to scaling trading activity and growing revenues. The race to integrate with as many partners as possible is dramatically hindering the ecosystem from more advanced technological progress.
BidSwitch translates each partner’s language into a universal one.
The BidSwitch Solution
UNIFIED TECH LANGUAGE
Via a single integration, technology partners can instantly access a new universe of platforms through normalised protocols. Simply flip the switch, and turn on new partner integrations, new geographic markets, and new media channels.
BidSwitch is a one-to-many connection point that only allows you to explore new partners quickly with little overhead cost. We maintain these integrations for you and add new ones every day.
You can start buying or selling immediately, grow your business geographically, and even expand your offering through new media types. Partnering with BidSwitch not only saves time and money, we give you back the freedom to scale, succeed, and innovate.
WHAT IS IT
How BidSwitch Works.
BidSwitch connects a complex range of technology platforms, protocols and data signals via a proxy layer. All variations across Supply platform processes and protocols are remapped to an OpenRTB-compliant protocol that Demand platforms can utilize with a BidSwitch integration. We normalize all the complex technical interactions with our carefully selected partners, enabling efficiencies and access to a myriad of programmatic platforms through a single integration.
BidSwitch translates each partner’s unique platform “tech language” into a universal one. We proactively maintain the complex, technical translations involved in direct Supply/Demand integrations so our partners can “speak” and work seamlessly. Like a network switch, a single integration with BidSwitch opens the door to a multitude of pathways that would take years to build independently.
BidSwitch Feature Spotlight: SmartSwitch
SmartSwitch solves a very big programmatic market challenge.
Access to inventory
With direct, one-to-one DSP to SSP connections, DSPs are not guaranteed to receive access to all SSP inventory. SSPs will reduce volumes of inventory sent to a DSP for a variety of reasons including infrequent bidding, inability to afford cost of listening, or limited spend capacity. Once an SSP throttles back the bidstream, this also limits access to new inventory.
A traditional, non top-tier DSP may be unable to listen to the entire market stream available, resulting in Random inventory, Un-optimized bidstream and Missed desired inventory.
Intelligent routing technology
BidSwitch receives the entire bidstream from 110+ Supply partners.
SmartSwitch combines this data with proprietary machine learning to continually assess a DSP’s historic bidding and winning patterns. As a DSP’s optimal buying pattern evolves consistently over time, SmartSwitch calibrates multiple times a day. It intelligently routes, filters and delivers bid requests, optimized towards this pattern, completely customized and unique to each DSP. Save time and money listening to the bidstreams most relevant to you.
What Is It
Why Integrate With BidSwitch
One Integration to rule them all.
BidSwitch is redefining the programmatic world through a new standard in platform integrations. With the help of our partners, we are pushing the programmatic ecosystem forward, enabling greater focus of resources on innovation and optimization. Join us in the evolution towards a transparently and efficiently connected real-time ecosystem.
Why Integrate with BidSwitch
ACCESS & EFFICIENCY
No more endless one-to-one integrations (or the logistical headaches that follow). Your engineers might not know what to do with all that free time.
Greater efficiencies and lower costs with features that help you seamlessly manage bid traffic complexities across all Supply/Demand partners.
Why Integrate with BidSwitch
QUALITY, TRANSPARENCY & CONTROL
Real-time visibility and enough levers to empower the control freak in you.
No hidden costs, full transparency around pricing. Work internationally with your preferred currency; we’ll handle the conversions.
Unique, best in class fraud detection. Our transparency and technology help you find the best opportunity to win, and get the most out of your money.
Why Integrate With Bidswitch
INTELLIGENT TRAFFIC TECHNOLOGY
More time and resources focused on innovation and strategy. Optimized bid traffic—CUSTOM-filtered for YOU—without lifting a finger.