BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
News & Insights
- WEBINAR: Deals Center for SSPson May 8, 2024
With our BidSwitch Explained webinar series, you'll discover essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential.
- OpenRTB 3.0: What Is It, and Why Is (Almost) Nobody Using It?on April 24, 2024
OpenRTB 3.0 was designed to overhaul the programmatic advertising landscape by enhancing trust and transparency as the supply chain grew more complex. But, several years post-launch, it's still not widely adopted. To find out why, let's examine its goals, why adoption so far has been limited, and what we’re likely to see next.
- Supply-Side Spotlight: Siprocalon April 8, 2024
In this edition of Supply-Side Spotlight, we're chatting with Max Gideon, VP of Streaming at Siprocal. We're covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and Siprocal's new Content Targeting features.
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