IPONWEB, the global pioneer of highly customized, real-time media trading platforms and technologies, today announced the launch of their BidSwitch trading infrastructure in Japan. BidSwitch provides a central infrastructure and standard for supply and demand platforms to quickly and efficiently access real-time tradable (RTB) media and partners, worldwide.
BidSwitch works to eliminate barriers to RTB connectivity by allowing a partner to utilize a single technical integration in order to access the rest of the RTB trading eco-system. With the launch of multi-currently support on the BidSwitch platform, our trading partners will now be able to take advantage of global trading opportunities by easily connecting with international supply partners while global demand platforms can also quickly and simply gain access to the Japanese marketplace. BidSwitch currently supports media trading in formats across display, video and mobile advertising.
“Breaking down boundaries by enabling international access to and from the complex Japanese ecosystem is really what BidSwitch is all about and we are thrilled to bring BidSwitch to the Japanese market. While connectivity is the first step, we are also looking to help overcome several other unique barriers to trading in the Japanese marketplace via the BidSwitch platform including cross-currency trading and creative approvals; so watch this space.” stated Chief Strategy and Marketing Officer for IPONWEB, Scott Neville.
IPONWEB is an industry pioneer and world leader in the Engineering & Operation of highly customized, real-time media trading platforms and technologies. With more than 10 years experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the ‘behind the scenes’ technology provider that many of the worlds leading industry players rely on to successfully power their businesses. IPONWEB’s u-Platform technology is used to customize and deliver more than 50 enterprise real-time trading platforms for advertisers, DSP’s, Trading Desks, SSP’s and DMP’s across the Americas, Europe and Asia.
IPONWEB’s BidSwitch technology represents an infrastructure-level “Switch” that facilitates more than 100 Supply and Demand technology partners globally to quickly, efficiently & transparently connect & trade display, mobile and video inventory.
For more information visit: www.iponweb.com