News & Press releases

December 31, 2020

IPONWEB & BidSwitch Predictions for 2021

December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]
July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
July 20, 2020

BidSwitch Receives Internet Advertising Bureau’s Gold Standard Certification

London: 01 July 2020 BidSwitch is proud to announce that as of July 1, 2020 it is now IAB UK Gold Standard certified. The certification verifies […]
May 6, 2020

Advertisers restart programmatic campaigns with focus on transparency, SPO & brand safety

While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
January 6, 2015

Adexchanger: IPONWEB Hires PubMatic’s Bob Walczak To Run its BidSwitch Play

Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business,IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company […]
January 7, 2015

IPONWEB Hires Bob Walczak, Former PubMatic GM & VP of Product, as GM of BidSwitch

New York, NY: IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, announced today the hiring of […]