Archive for November 2017

On November 24, 2017

Barry Adams Discusses Top Industry Trends with ExchangeWire

In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform’s unique positioning in the digital supply chain. Adams discusses: – The programmatic trends seen within the BidSwitch platform in the past year – How the industry will deal with transparency
On November 8, 2017

BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up the RTB Ecosystem

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This means that effective immediately, BidSwitch buyers can now directly action against this ads.txt information in their own bidding logic for supply partners accessed via BidSwitch without the need to