News & Press releases

May 6, 2020

Advertisers restart programmatic campaigns with focus on transparency, SPO & brand safety

While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]
April 9, 2020

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
April 2, 2020

Media buyers want more direct paths to inventory – BidSwitch analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020:  Advertisers and agencies want more direct ways to purchase premium inventory as […]
January 30, 2020

Surviving 2020 as an Independent

The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
October 8, 2019

BidSwitch Adopts The Trade Desk’s Unified ID Solution

Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
July 2, 2019

Temporary user error messages resulting from SSL certificate issue

July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may have […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
April 9, 2020

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]