Identity Archives - BidSwitch

News & Insights

July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]

September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem

Download research study

Demystifying Deal ID

The Future of Programmatic Trading

Download research study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]

September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]