Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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May 13, 2015
Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
November 15, 2021
In this BidSwitch Partner Q&A, we’re chatting with Jonathan Harrop, Vice President of Global Marketing & Communications at AdColony, to discuss the industry-wide impact of the […]