Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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October 31, 2017
BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, is excited to announce that […]
December 19, 2017
As part of an ongoing effort, to provide greater transparency and combat fraud across the RTB ecosystem, BidSwitch today announced the release of their Ads.txt Validator […]
April 19, 2018
As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]
July 18, 2018
As many programmatic tech players in the industry know, finding the transparency sweet spot with respect to “ad tech taxes,” is an ongoing challenge. Many are […]
October 29, 2018
The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]
March 7, 2019
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]