News & Press releases

November 7, 2018

NatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2 of ‘Mars’ [via BidSwitch]

The deal marks the first time Oath has found a buyer for its new offering. To promote the second season of “Mars”—a science-fiction show produced by […]
October 29, 2018

We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams

The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]
September 5, 2018

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams to the role of General Manager […]
July 18, 2018

BidSwitch introduces “Flexible Fee Assignment”, providing greater transparency & control.

As many programmatic tech players in the industry know, finding the transparency sweet spot with respect to “ad tech taxes,” is an ongoing challenge. Many are […]
June 19, 2018

Oath Launches Programmatically Served Virtual Reality Ad Offering (via BidSwitch)

Verizon’s publishing subsidiary Oath announced at the Cannes Lions festival that it’s launching programmatically traded virtual reality (VR) ads, claiming to be the first company to […]
April 25, 2018

BidSwitch becomes TAG Certified Against Fraud

BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, today announced that it has […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
September 6, 2013

IPONWEB Announces the Beta Launch of the BidSwitch – an RTB integration solution

New infrastructure play allows disparate RTB technology platforms to instantly connect to other trading partners in the ecosystem Real-time technology pioneer IPONWEB announced today the Beta launch of […]
September 19, 2013

Derek O’Neil discusses BidSwitch and how it helps solve global Supply & Demand fragmentation

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply […]
October 1, 2014

IPONWEB Launches the BidSwitch Business in Japan

IPONWEB, the global pioneer of highly customized, real-time media trading platforms and technologies, today announced the launch of their BidSwitch trading infrastructure in Japan. BidSwitch provides […]
January 6, 2015

Adexchanger: IPONWEB Hires PubMatic’s Bob Walczak To Run its BidSwitch Play

Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business,IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company […]
May 13, 2015

BidSwitch expands support for Video, Mobile Web & in-app formats.

Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising. BidSwitch is a one-to-many connection point that enables over […]