Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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October 8, 2019
Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]