News & Press releases

December 31, 2020

IPONWEB & BidSwitch Predictions for 2021

December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]
July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
July 20, 2020

BidSwitch Receives Internet Advertising Bureau’s Gold Standard Certification

London: 01 July 2020 BidSwitch is proud to announce that as of July 1, 2020 it is now IAB UK Gold Standard certified. The certification verifies […]
May 6, 2020

Advertisers restart programmatic campaigns with focus on transparency, SPO & brand safety

While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
September 5, 2018

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams to the role of General Manager […]
July 18, 2018

BidSwitch introduces “Flexible Fee Assignment”, providing greater transparency & control.

As many programmatic tech players in the industry know, finding the transparency sweet spot with respect to “ad tech taxes,” is an ongoing challenge. Many are […]
June 19, 2018

Oath Launches Programmatically Served Virtual Reality Ad Offering (via BidSwitch)

Verizon’s publishing subsidiary Oath announced at the Cannes Lions festival that it’s launching programmatically traded virtual reality (VR) ads, claiming to be the first company to […]
April 25, 2018

BidSwitch becomes TAG Certified Against Fraud

BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, today announced that it has […]
April 19, 2018

BidSwitch Introduces Free BETA Trial* of True Price to help demand partners bid more efficiently in first price auction environments.

As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]
December 19, 2017

BidSwitch Launches Ads.txt Validator

As part of an ongoing effort, to provide greater transparency and combat fraud across the RTB ecosystem, BidSwitch today announced the release of their Ads.txt Validator […]