Native Advertising Archives

News & Insights

May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising. BidSwitch is a one-to-many connection point that enables over […]

May 19, 2015

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem

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Demystifying Deal ID

The Future of Programmatic Trading

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Case studies

BidSwitch Launches Native Advertising Capabilities

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising. BidSwitch is a one-to-many connection point that enables over […]

May 19, 2015

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]