News & Press releases

April 2, 2020

Media buyers want more direct paths to inventory – BidSwitch analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020:  Advertisers and agencies want more direct ways to purchase premium inventory as […]
January 30, 2020

Surviving 2020 as an Independent

The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
October 8, 2019

BidSwitch Adopts The Trade Desk’s Unified ID Solution

Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
July 2, 2019

Temporary user error messages resulting from SSL certificate issue

July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may have […]
March 7, 2019

Everything You Need To Know About The Bidstream

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]
November 7, 2018

NatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2 of ‘Mars’ [via BidSwitch]

The deal marks the first time Oath has found a buyer for its new offering. To promote the second season of “Mars”—a science-fiction show produced by […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


Download research study

Demystifying Deal ID

The Future of Programmatic Trading


Download research study

Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising. BidSwitch is a one-to-many connection point that enables over […]
May 19, 2015

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]