News & Press releases

July 20, 2021

How BidSwitch is Approaching Identity in the Cookieless World

While the third party cookie has a stay of execution until 2023, programmatic players still need to review their approach to identity to prepare for its […]
December 31, 2020

IPONWEB & BidSwitch Predictions for 2021

December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]
July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
July 20, 2020

BidSwitch Receives Internet Advertising Bureau’s Gold Standard Certification

London: 01 July 2020 BidSwitch is proud to announce that as of July 1, 2020 it is now IAB UK Gold Standard certified. The certification verifies […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
February 1, 2015

BidSwitch Launches Multi-Currency Support for International Trading Partners

BidSwitch, a one-to-many connection point that enables over 150 Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to facilitate global, programmatic media trading across Mobile, […]