News & Press releases

July 30, 2020

Managing the Implications of Apple’s IDFA Opt-In

IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
July 20, 2020

BidSwitch Receives Internet Advertising Bureau’s Gold Standard Certification

London: 01 July 2020 BidSwitch is proud to announce that as of July 1, 2020 it is now IAB UK Gold Standard certified. The certification verifies […]
May 6, 2020

Advertisers restart programmatic campaigns with focus on transparency, SPO & brand safety

While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]
April 9, 2020

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
April 2, 2020

Media buyers want more direct paths to inventory – BidSwitch analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020:  Advertisers and agencies want more direct ways to purchase premium inventory as […]
January 30, 2020

Surviving 2020 as an Independent

The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
November 9, 2015

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of […]
March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. Axonix, the mobile exchange and audience buying platform, has announced […]
June 10, 2016

BidSwitch Hires Barry Adams as its VP of Commercial Development

BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued […]
June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s […]
August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a […]
September 7, 2016

BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem

With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a […]