June 15, 2016
Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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June 15, 2016
Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s […]
November 8, 2017
BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This […]
April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]
April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
May 6, 2020
While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]