May 13, 2015
Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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May 13, 2015
Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]
April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]