News & Insights

October 18, 2021

Supply-Side Spotlight: Colossus SSP

In this edition of our Supply-Side Spotlight series, we sit down with Colossus SSP, a minority-owned platform flying the flag for diversity in the programmatic space. […]
October 14, 2021

Bidtellect Saves 35% on Bidstream Processing Costs Using BidSwitch

New York, NY, Oct. 14, 2021 (GLOBE NEWSWIRE) — BidSwitch, a global provider of programmatic infrastructure and wholly-owned subsidiary of IPONWEB, has enabled demand-side platform (DSP) […]
September 10, 2021

Best Practices for Trading CTV with BidSwitch

No matter where you sit in the programmatic landscape, with CTV ad spend set to soar higher than $25 billion by 2025, there’s never been a […]
August 26, 2021

Webinar Recap: How Programmatic Buying is Driving CTV Scale

Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar.  Moderated by BidSwitch Director of Client […]
August 16, 2021

BidSwitch and LiveRamp: Setting the Stage for a Privacy-First Future

With the upcoming deprecation of third-party cookies in Google Chrome and the shift to the cookieless world, advertisers and publishers alike are wondering what’s next. Is […]
July 20, 2021

How BidSwitch is Approaching Identity in the Cookieless World

While the third party cookie has a stay of execution until 2023, programmatic players still need to review their approach to identity to prepare for its […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
May 13, 2015

BidSwitch expands support for Video, Mobile Web & in-app formats.

Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]