News & Press releases

January 30, 2020

Surviving 2020 as an Independent

The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
October 8, 2019

BidSwitch Adopts The Trade Desk’s Unified ID Solution

Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
July 2, 2019

Temporary user error messages resulting from SSL certificate issue

July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may have […]
March 7, 2019

Everything You Need To Know About The Bidstream

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]
November 7, 2018

NatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2 of ‘Mars’ [via BidSwitch]

The deal marks the first time Oath has found a buyer for its new offering. To promote the second season of “Mars”—a science-fiction show produced by […]
October 29, 2018

We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams

The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

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How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
May 21, 2015

Trader Talk TV: Bob Walczak Discusses BidSwitch

As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number […]
November 9, 2015

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of […]
March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. Axonix, the mobile exchange and audience buying platform, has announced […]
June 10, 2016

BidSwitch Hires Barry Adams as its VP of Commercial Development

BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued […]
June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s […]
August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a […]