News & Insights

September 10, 2021

Best Practices for Trading CTV with BidSwitch

No matter where you sit in the programmatic landscape, with CTV ad spend set to soar higher than $25 billion by 2025, there’s never been a […]
August 26, 2021

Webinar Recap: How Programmatic Buying is Driving CTV Scale

Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar.  Moderated by BidSwitch Director of Client […]
August 16, 2021

BidSwitch and LiveRamp: Setting the Stage for a Privacy-First Future

With the upcoming deprecation of third-party cookies in Google Chrome and the shift to the cookieless world, advertisers and publishers alike are wondering what’s next. Is […]
July 20, 2021

How BidSwitch is Approaching Identity in the Cookieless World

While the third party cookie has a stay of execution until 2023, programmatic players still need to review their approach to identity to prepare for its […]
December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
September 17, 2020

What is IDFA?

It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s […]
August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a […]
September 7, 2016

BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem

With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a […]
September 13, 2016

APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research

Emerging APAC digital buyer market views more programmatic players favourably. There’s a split in opinion around the region’s fast-growing programmatic market, according to a new study […]
September 21, 2016

Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire

In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic […]
September 18, 2017

Programmatic’s Growing Pains

Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook […]