Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
May 6, 2020
While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]
July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
December 1, 2020
Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
August 26, 2021
Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar. Moderated by BidSwitch Director of Client […]
September 10, 2021
No matter where you sit in the programmatic landscape, with CTV ad spend set to soar higher than $25 billion by 2025, there’s never been a […]