Category: Insights

On November 24, 2017

Barry Adams Discusses Top Industry Trends with ExchangeWire

In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform’s unique positioning in the digital supply chain. Adams discusses: – The programmatic trends seen within the BidSwitch platform in the past year – How the industry will deal with transparency
On November 8, 2017

BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up the RTB Ecosystem

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This means that effective immediately, BidSwitch buyers can now directly action against this ads.txt information in their own bidding logic for supply partners accessed via BidSwitch without the need to
On September 18, 2017

Programmatic’s Growing Pains

Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook the fact that the programmatic vision of real-time user targeting is reliant on a vast, complex web of technological pipes and code. The technology required to power the programmatic
On September 21, 2016

BidSwitch’s Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire

In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.
On September 7, 2016

BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem

With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a lot more work to do, in an industry that is constantly evolving. This prompted us to ask several questions — how long can this continue and what does the
On August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

Los Angeles, Calif. (July 26, 2016) – AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem. With over 130 buying partners, BidSwitch is set to
On June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

NEW YORK–(BUSINESS WIRE)–Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s first entry into offering TV inventory, introducing the big screen to the platform’s more than 150 demand partners. Integration is expected to be complete this summer, allowing
On June 10, 2016

BidSwitch Hires Barry Adams as its VP of Commercial Development

(NEW YORK, NY – June 10, 2016) – BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued BidSwitch revenue & growth globally via new business, strategic partnerships and deeper customer relationships. Reporting to BidSwitch General Manager, Scott Neville,
On March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. NEW YORK, NY (PRWEB) MARCH 09, 2016 Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to