Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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September 21, 2016
In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic […]
September 18, 2017
Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook […]
November 8, 2017
BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This […]
October 8, 2019
Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
January 30, 2020
The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]