News & Press releases

April 25, 2018

BidSwitch becomes TAG Certified Against Fraud

BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, today announced that it has […]
April 19, 2018

BidSwitch Introduces Free BETA Trial* of True Price to help demand partners bid more efficiently in first price auction environments.

As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]
December 19, 2017

BidSwitch Launches Ads.txt Validator

As part of an ongoing effort, to provide greater transparency and combat fraud across the RTB ecosystem, BidSwitch today announced the release of their Ads.txt Validator […]
November 24, 2017

Barry Adams Discusses Top Industry Trends with ExchangeWire

In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform’s unique […]
November 8, 2017

BidSwitch helps clean up the RTB Ecosystem

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This […]
October 31, 2017

BidSwitch Beta Launches, new Mobile In-App Fraud Detection service

BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, is excited to announce that […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


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Demystifying Deal ID

The Future of Programmatic Trading


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Case studies


How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study
May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising. BidSwitch is a one-to-many connection point that enables over […]
May 19, 2015

BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]
May 21, 2015

Trader Talk TV: Bob Walczak Discusses BidSwitch

As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number […]
October 14, 2015

BidSwitch Makes Leadership Changes

BidSwitch, today announced that it has made key changes to its management team. Scott Neville, IPONWEB’s Chief Strategy and Marketing Officer has been appointed as General […]
November 9, 2015

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of […]
March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. Axonix, the mobile exchange and audience buying platform, has announced […]