April 19, 2018
As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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April 19, 2018
As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]
April 25, 2018
BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, today announced that it has […]
July 18, 2018
As many programmatic tech players in the industry know, finding the transparency sweet spot with respect to “ad tech taxes,” is an ongoing challenge. Many are […]
September 5, 2018
IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams to the role of General Manager […]
October 29, 2018
The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]
March 7, 2019
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]