Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
September 17, 2020
It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]
December 1, 2020
Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
July 20, 2021
While the third party cookie has a stay of execution until 2023, programmatic players still need to review their approach to identity to prepare for its […]
August 16, 2021
With the upcoming deprecation of third-party cookies in Google Chrome and the shift to the cookieless world, advertisers and publishers alike are wondering what’s next. Is […]
August 26, 2021
Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar. Moderated by BidSwitch Director of Client […]