Category: Ad Tech Industry

On September 21, 2016

BidSwitch’s Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire

In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.
On September 7, 2016

BidSwitch and ExchangeWire Research present: Fragmentation vs. Consolidation in the Programmatic Technology Ecosystem

With more than 250 platforms connected globally across display, mobile, video, TV and native formats and hundreds of other companies in progress, BidSwitch still has a lot more work to do, in an industry that is constantly evolving. This prompted us to ask several questions — how long can this continue and what does the
On August 4, 2016

AdSupply Partners with BidSwitch to Enforce Non-Fraudulent Access for Clients and Publishers

Los Angeles, Calif. (July 26, 2016) – AdSupply, Inc., a top ranking ad network that delivers viewable, high impact ad formats for brands, agencies and publishers, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem. With over 130 buying partners, BidSwitch is set to
On June 15, 2016

DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch

NEW YORK–(BUSINESS WIRE)–Today DISH Media Sales and BidSwitch announced an agreement to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner ecosystem. The integration will mark BidSwitch’s first entry into offering TV inventory, introducing the big screen to the platform’s more than 150 demand partners. Integration is expected to be complete this summer, allowing
On June 10, 2016

BidSwitch Hires Barry Adams as its VP of Commercial Development

(NEW YORK, NY – June 10, 2016) – BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued BidSwitch revenue & growth globally via new business, strategic partnerships and deeper customer relationships. Reporting to BidSwitch General Manager, Scott Neville,
On March 9, 2016

Axonix and BidSwitch Partner to Offer Verified First Party Data at Scale to the Programmatic Ecosystem

Axonix and BidSwitch partner to offer verified first party data at scale to the programmatic ecosystem. NEW YORK, NY (PRWEB) MARCH 09, 2016 Axonix, the mobile exchange and audience buying platform, has announced today that it has entered into a partnership with BidSwitch to enrich the mobile display advertising experience by allowing BidSwitch buyers to
On November 9, 2015

BidSwitch and AerServ Partner to Enable Programmatic Buying of Mobile and Mobile Video Inventory

MediaMath Participates as a Launch Partner via BidSwitch NEWPORT BEACH, CA–(Marketwired – Jul 8, 2015) – AerServ, the only mobile-first video mediation platform, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem, with over 100 buyers, and over 50 strategically selected supply sources. As
On May 21, 2015

Trader Talk TV: Bob Walczak Discusses BidSwitch

As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources. In this week’s TraderTalkTV episode Bob Walczak, GM of BidSwitch at IPONWEB, discusses the distinct problems BidSwitch addresses – particularly the integrations which can
On May 19, 2015

BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising  NEW YORK, May 18, 2015—BidSwitch is a one-to-many connection point that enables over 150 Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to facilitate global, programmatic media trading across Mobile, Video, Desktop and now Native. With the